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Frank And Oak: Email creation & graphic design
(2018-Ongoing)

Designs created using mix of Sketch & Photoshop

Welcome Series
Multi-send progression of branded messaging

Send 01: Lead variants, branding & focus on savings
Welcome 01
Send 02: Focus on driving to best-selling categories
Welcome 02
Send 03: Focus on benefit of joining Style Plan
Welcome 02


Style Plan Subscription
Promotional approaches

Archetypes: Focus on personalization and uniqueness
Archetype
Informational: Focus on what the subscription service is
Info
Personalized: Data-driven testing resulted in different menswear vs womenswear visuals, but same messaging
Personal


Audience Development
Sweepstakes promotional emails

Clickthru/Conversion optimization with image A/B testing
Invite 01



AskMen: Email & general graphic design
(2013-2018)

Designs created using mix of Sketch & Photoshop

Acquire Ecom Newsletter
Original Design (L) updated design (R)
Summer Social BBQ


Themed campaign email headers
Invite 01
Invite 02
Invite 03
Invite 03
Invite 03
Invite 03
Invite 03

Paid Brand Takeovers
Trunk Club, vol 01 & vol 02
Sunlight Drink



Social Event Flyers (Frank And Oak)
(2018-Ongoing)

Created using almost exclusively in Sketch

Social(Drink)stancing
2020 Quarantine Zoom Social events
Invite 01
Invite 02
Invite 03

Summer BBQ
Invite .gif & Themed drink notices
Summer Social BBQ
Sunlight Drink
Moonlight Drink


Scandy Xmas Event
Invite & Themed don't drink and drive posters
Summer Social BBQ
Don't drink & drive A
Don't drink & drive B
Don't drink & drive C


Misc. events posters and flyers
Sugar Shack
Pool party
Pool party
Guided Walks
BYBOW




.Gifs (Made On Mobile)
(2016-Ongoing)

See The Full Instagram ︎ >>
FlipaClip App On Galaxy S7 & Finger/Stylus

Pineapple Hoola Hoop
Floppy Shark
Morph Star Wars
Netflix And Zombie
Fruity Loop
Need Slep
Animated Life Drawing
Cuebone Secret Stache
Rock Facts
Smashwich
Jawdropper
Borking Mad
Snow Cycle
Thing Walk Cycle




Copyright sckersh/Sean C. Kershaw 2020