Frank And Oak: Email creation & graphic design
(2018-Ongoing)

Designs created using mix of Sketch & Photoshop

Welcome Series
Multi-send progression of branded messaging

Send 01: Lead variants, branding & focus on savings
Send 02: Focus on driving to best-selling categories
Send 03: Focus on benefit of joining Style Plan

Style Plan Subscription
Personalized: Data-driven testing resulted in different menswear vs womenswear-buyers’ visuals, but same messaging

Audience Development
Sweepstakes promotional emails

Clickthru/Conversion optimization with image A/B testing

Storyboarding

Photoshop and illustrator.

“Hologramme” by Visrei (Music Video)
Initial Storyboard key moments
See Video >>

Realized Choreography























Realized Choreography

Digital Pieces

Created using almost exclusively Sketch

Frank And Oak Internal digital postcards
Social(Drink)stancing
2020 Quarantine Zoom Social events






Summer BBQ
Invite .gif & Themed drink placards






Scandy Xmas Event
Invite & Themed don't drink and drive posters






Various events posters and flyers

AskMen: Email & general graphic design
(2013-2018)

Designs created using mix of Sketch & Photoshop

Acquire Ecom Newsletter
Original Design (L) updated design (R)

Themed campaign email headers
Paid Brand Takeovers
Trunk Club, vol 01 & vol 02

Illustrations of several dishes to accompany the piece "The Sixth Love Language“ written by Linh S. Nguyễn.
See Article >>

Bún riêu cua

Chuối nếp nướng


Gỏi cuốn, bánh chưng and bánh nậm

A family alter


Illustrations to accompany the piece "SPAM“ written by Nikki Celis.
See Article >>

Can of spam, animated by hand, digital colours


sinangág (Spam and egg over garlic fried rice)


Author with their mother in their family’s Calgary kitchen