Frank And Oak: Email creation & graphic design
(2018-Ongoing)
Designs created using mix of Sketch & Photoshop
Welcome Series
Multi-send progression of branded messaging
Send 01: Lead variants with branding & value focus
Send 02: Key category / best-sellers focus
Send 03: Push towards Subscription service with iconography
Style Plan Subscription
Personalized: Data-driven testing resulted in different menswear vs womenswear-buyers’ visuals, but same messaging
Multi-send progression of branded messaging
Send 01: Lead variants with branding & value focus
![Welcome 01](https://i.imgur.com/YJCDXa8.jpg)
Send 02: Key category / best-sellers focus
![Welcome 02](https://i.imgur.com/ZhmNqEC.jpg)
Send 03: Push towards Subscription service with iconography
![Welcome 02](https://i.imgur.com/jI3FBd1.jpg)
Style Plan Subscription
Personalized: Data-driven testing resulted in different menswear vs womenswear-buyers’ visuals, but same messaging
![Personal](https://i.imgur.com/emc5leB.jpg)
Storyboarding
Photoshop and illustrator.Realized Choreography
![](https://freight.cargo.site/t/original/i/58103b37992f3ce698c3a9ad7cb95ad72930b8f6e7fba05fa6fc360eca698fa7/Hologramme_01.gif)
Realized Choreography
![](https://freight.cargo.site/t/original/i/f11853ab106a2f35b7d35346cca8e8112cbfbfb0eb07e4e14ee8939cfd6561b9/Hologramme_02b.gif)
Digital Pieces
Created using almost exclusively Sketch
Frank And Oak Internal digital postcards
Social(Drink)stancing
2020 Quarantine Zoom Social events
Summer BBQ
Invite .gif & Themed drink placards
![Summer Social BBQ](https://i.imgur.com/OHbWIo3.gif)
Scandy Xmas Event
Invite & Themed don't drink and drive posters
![Summer Social BBQ](https://i.imgur.com/3lVcyeJ.jpg)
Various events posters and flyers
![Sugar Shack](https://i.imgur.com/tuhfaXq.gif)
Social(Drink)stancing
2020 Quarantine Zoom Social events
![Invite 01](https://i.imgur.com/o8aJOqF.gif)
![Invite 03](https://i.imgur.com/6VFxFmE.gif)
Summer BBQ
Invite .gif & Themed drink placards
![Summer Social BBQ](https://i.imgur.com/OHbWIo3.gif)
![Sunlight Drink](https://i.imgur.com/ajyqpGV.png)
Scandy Xmas Event
Invite & Themed don't drink and drive posters
![Summer Social BBQ](https://i.imgur.com/3lVcyeJ.jpg)
Various events posters and flyers
![Sugar Shack](https://i.imgur.com/tuhfaXq.gif)
![Invite 02](https://i.imgur.com/koW7nI9.gif)
![Moonlight Drink](https://i.imgur.com/t3MMvAO.png)
![Don't drink & drive A](https://i.imgur.com/FRsgPEH.jpg)
![Pool party](https://i.imgur.com/UyPlofP.gif)
AskMen: Email & general graphic design
(2013-2018)
Designs created using mix of Sketch & Photoshop
Acquire Ecom Newsletter
Paid Brand Takeovers
Trunk Club, vol 01 & vol 02
Paid Brand Takeovers
Trunk Club, vol 01 & vol 02
![Sunlight Drink](https://i.imgur.com/tVugMfb.jpg)
Illustrations For Sticky Rice (2020-2021)
Visit Their Site >>Pen On Paper, Scanned With Digital Colours
Illustrations of several dishes to accompany the piece "The Sixth Love Language“ written by Linh S. Nguyễn.
See Article >>
Bún riêu cua
![]()
Chuối nếp nướng
![]()
Gỏi cuốn, bánh chưng and bánh nậm
![]()
A family alter
![]()
Illustrations to accompany the piece "SPAM“ written by Nikki Celis.
See Article >>
Can of spam, animated by hand, digital colours
![]()
sinangág (Spam and egg over garlic fried rice)
![]()
Author with their mother in their family’s Calgary kitchen
![]()
See Article >>
Bún riêu cua
![](https://freight.cargo.site/t/original/i/c64266a2df187fad4baa0c024d837af7f2f8cc74896b958b68e675bf5c32054a/bunrieucua_square.jpeg)
Chuối nếp nướng
![](https://freight.cargo.site/t/original/i/3bd0e319aeb01f0b1f07c1ba3021649629a06786a7d5c5b0396d6538abf4e52c/grilledbanan_square.jpeg)
Gỏi cuốn, bánh chưng and bánh nậm
![](https://freight.cargo.site/t/original/i/35a08a95cf8449495cc7ed4bdcf59d19a1364c15fa895278d5092d9bafe75945/BahnChung_Nam_Spring_horz.jpeg)
A family alter
![](https://freight.cargo.site/t/original/i/97792dd133c761f69eac71fb50f7c196b1be0b8db6dee72cbd176acdd3629307/familyAlter_horz.jpeg)
Illustrations to accompany the piece "SPAM“ written by Nikki Celis.
See Article >>
Can of spam, animated by hand, digital colours
![](https://freight.cargo.site/t/original/i/da797af12b5082407197f9d98475ec230838ad9a886d4f632eb658e99fa4af1a/spam_anim_d.gif)
sinangág (Spam and egg over garlic fried rice)
![](https://freight.cargo.site/t/original/i/9370033ac8760c49e082f51ce1fadaa174cf4f4e8166f7ad04a24cdb87fa2181/garlicfriedeggspam_01.jpg)
Author with their mother in their family’s Calgary kitchen
![](https://freight.cargo.site/t/original/i/9cf266cfd35244d21b6506de13cae26719d68162d037238952c0eca4f7072af0/kitchen_calgary_01.jpg)