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Frank And Oak: Email creation & graphic design
(2018-Ongoing)

Designs created using mix of Sketch & Photoshop

Welcome Series
Multi-send progression of branded messaging

Send 01: Lead variants, branding & focus on savings
Welcome 01
Send 02: Focus on driving to best-selling categories
Welcome 02
Send 03: Focus on benefit of joining Style Plan
Welcome 02


Style Plan Subscription
Promotional approaches

Archetypes: Focus on personalization and uniqueness
Archetype
Informational: Focus on what the subscription service is
Info
Personalized: Data-driven testing resulted in different menswear vs womenswear visuals, but same messaging
Personal


Audience Development
Sweepstakes promotional emails

Clickthru/Conversion optimization with image A/B testing
Invite 01



Copyright sckersh/Sean C. Kershaw 2020