Frank And Oak: Email creation & graphic design

Designs created using mix of Sketch & Photoshop

Welcome Series
Multi-send progression of branded messaging

Send 01: Lead variants with branding & value focus

Welcome 01

Send 02: Key category / best-sellers focus

Welcome 02

Send 03: Push towards Subscription service with iconography

Welcome 02

Style Plan Subscription
Personalized: Data-driven testing resulted in different menswear vs womenswear-buyers’ visuals, but same messaging