Frank And Oak: Email creation & graphic design
(2018-Ongoing)
Designs created using mix of Sketch & Photoshop
Welcome Series
Multi-send progression of branded messaging
Send 01: Lead variants with branding & value focus
Send 02: Key category / best-sellers focus
Send 03: Push towards Subscription service with iconography
Style Plan Subscription
Personalized: Data-driven testing resulted in different menswear vs womenswear-buyers’ visuals, but same messaging
Multi-send progression of branded messaging
Send 01: Lead variants with branding & value focus
Send 02: Key category / best-sellers focus
Send 03: Push towards Subscription service with iconography
Style Plan Subscription
Personalized: Data-driven testing resulted in different menswear vs womenswear-buyers’ visuals, but same messaging