Frank And Oak: Email creation & graphic design
(2018-Ongoing)
Designs created using mix of Sketch & Photoshop
Welcome Series
Multi-send progression of branded messaging
Send 01: Lead variants with branding & value focus
Send 02: Key category / best-sellers focus
Send 03: Push towards Subscription service with iconography
Style Plan Subscription
Personalized: Data-driven testing resulted in different menswear vs womenswear-buyers’ visuals, but same messaging
Multi-send progression of branded messaging
Send 01: Lead variants with branding & value focus
![Welcome 01](https://i.imgur.com/YJCDXa8.jpg)
Send 02: Key category / best-sellers focus
![Welcome 02](https://i.imgur.com/ZhmNqEC.jpg)
Send 03: Push towards Subscription service with iconography
![Welcome 02](https://i.imgur.com/jI3FBd1.jpg)
Style Plan Subscription
Personalized: Data-driven testing resulted in different menswear vs womenswear-buyers’ visuals, but same messaging
![Personal](https://i.imgur.com/emc5leB.jpg)